we believe in food without cruelty

Meat & Poultry

Buy free-range

If you eat meat, the simplest thing you can do to help is to buy free-range chicken and poultry, free-range pork (make sure it’s outdoor bred & reared) and grass-fed beef and lamb.

Cheap meat usually comes at a price – one paid by the farm animals and often the environment too.

Remember the meat in meals when you eat out. Don’t be afraid to ask staff in restaurants and sandwich bars whether meat is free-range and where it has come from.

Chicken and poultry

Chicken and Poultry

Buy free-range. If you can’t afford that, the RSPCA Freedom Food standard gives birds a better quality of life than the Red Tractor scheme.

Pork and bacon

Pork and bacon

Buy free-range. Look for ‘outdoor bred' and 'outdoor reared' and buy British.


Beef

Beef and lamb

Buy British and Organic.

Veal

Veal

Buy British rosé veal.