"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has."
Margaret Mead
What we do
We campaign to end cruel factory farming. These systems impose mindless suffering on billions of farm animals reared for food around the world. Farm animal welfare and wellbeing is at the heart of all we do and all we do is founded on scientific fact.
Our principal campaigns
Our supporters are pivotal to the success of all our campaigns. Find out how you can help and join us in actively seeking global reform for billions of farm animals suffering around the world...
Most egg laying hens ‘live’ in appalling conditions. We tackle producers, retailers and politicians in order to end this cruel system.
Billions of meat chickens suffer pain and ill health in dark, overcrowded sheds their whole short lives. We call for higher welfare alternatives.
Male dairy calves, unprofitable in the UK, are exported to veal farms in Europe or shot at birth. We work with the industry to avoid this waste of life.
Globally, animals are transported over long distances just to be slaughtered. We seek to end this trade, preventing suffering and the spread of disease.
Founded on fact
Our passion for our work is supported by hard evidence and fact. These areas underpin all our campaigns and make us the leading experts in our field:
We carry out extensive research on farm animal welfare and are closely involved with a number of educational establishments.
Our dedicated investigations unit often works undercover in dangerous situations to expose the dirty secrets of the intensive farming industry.
The team challenges the food industry to promote welfare improvements and provides concise consumer information.
Through teacher aids, books, DVDs and classroom sessions, we deliver a message of Compassion and animal welfare to classrooms.
