Together, we are sparking a new era in food and farming
![calf in field](/media/7458643/ciwf_strategic-plan_22_sp2_lr.jpg?anchor=center&mode=crop&width=335&height=0&&rnd=133688214930000000)
Compassion in World Farming was founded in 1967 by Peter Roberts, a dairy farmer who could see first-hand how the demand for supposed cheap food was having a devastating effect on farm animals, the environment, and humans. Since its beginnings, Compassion has been making a difference to the lives of billions of farm animals around the world.
Factory farming is by far the biggest cause of animal cruelty on Earth. And we are dedicated to ending it.
Our bold strategy calls on citizens, non-governmental organisations (NGOs), and forward-thinking businesses to join a new global movement calling for far-reaching food and farming reforms for the sake of animals, people, and our planet.
Creating a Compassionate Future is our most urgent strategy yet and reflects the growing need for action in the face of the escalating climate, hunger, and wildlife crises. It makes clear that factory farming is not only the biggest cause of cruelty on the planet, it’s driving all three crises and, without action within this next decisive decade, it will be too late.
We have launched our END.IT online platform to harness support from individuals, organisations, and forward-thinking businesses calling on world leaders to urgently transform our food system.